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Cheshire Henbury |
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EuropeanProjects |
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Esprit Project
29592 - European Electronics Leisure Industry Working Group (OLGA)
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Objectives |
- This project helps the "European
Electronics Leisure Industry" to remain competitive by assisting
the industry to identify and solve common problems particularly
those arising from the impending networked digital entertainment.
The project will establish a "Working Group", which
will set up a "European Trade Association" to look
after the industry's interest and will identify major problems
and will propose solutions.
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- Among the subjects to be investigated:
Communications between suppliers of content, network infrastructure,
interactive broadcasting and hardware. Enabling technologies
in hardware, software, design tools and protocols. Education,
training and business procedures.
Background:
At present, the electronic leisure industry is primarily based
on video games whose sales alone are 13 billion $ annually. However
the industry is on the verge of dramatic enlargement with the
use of the Internet and embedded applications such as interactive
TV, CDV and set top boxes. The European market for electronic
leisure products will undoubtedly grow to match those of North
America and the Asia/Pacific region.
European developers are numerous and small and provide about
half of the global content available, but are lacking unfortunately
on publishing and the provision of design tools.
The platforms are almost exclusively non-European. The European
industry is fragmented and its competitive position is precarious,
as the investment commitment is becoming too large for small
enterprises. As a result many of Europe's successful businesses
are being taken over by larger non-European competitors.
The United States is pioneering market development of leisure
networks and is creating standards that European companies will
have to follow. However, Europe has many centres of expertise
and with support could compete with U.S initiatives. The European
industry has to find ways of combining its resources to overcome
the disadvantages of fragmentation and exploit the innovative
strength of European firms.
Target groups:
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- The work and results of the
project are aimed primarily at the "Electronic Leisure Industry"
but it should attract interest from other parts of industry such
as electronics manufacturers, software companies and publishing
houses who could contribute ideas and concepts, marketing expertise
and technology access. The project will help the European Commission
to formulate policy in this area for framework V.
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Keywords |
- Multimedia;Games; Leisure
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Partners |
- Greetham Associates (B)
Ogalala (UK)
Cheshire Henbury (UK)
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- Copyright
© 2001, Cheshire Henbury, Created by Paul T. Kidd, Revised
November 2001
http://www.CheshireHenbury.com
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