General Electric Case Study

 

CASE STUDY: GENERAL ELECTRIC - THE INTERNET IN A GLOBAL DIVERSIFIED COMPANY

 

SUMMARY

GE's approach to e-business involves addressing supply side, manufacturing and demand side aspects, referred to within GE as Buy-side, Make-side and Sell-side respectively.

E-business within GE is driven by an e-business strategy and there is a focus on dealing with technology, organisation and people issues. Achieving business benefits is the main driving force behind GE's investments in the Internet.

Buy-side activities have focused on moving suppliers to on-line purchasing systems, with suppliers offering bids in response to requests made by GE for quotations. Activities within GE in this area date back to 1995, and have delivered significant cost savings for GE.

GE has made a significant investment in sell-side activities, setting up electronic commerce sites for its customers. This has involved establishing web sites that provide information, and which enable customers to obtain prices, place and track orders and to order spare parts. GE is now moving towards multi-lingual web sites as it expands its web based operations beyond its US home base into Europe and elsewhere.

GE is also using the Internet (in the form of an Intranet) internally to improve communications and to share knowledge and experiences.

GE is not only user of Internet technology and services. It is using its expertise and experience, in collaboration with other Internet technology and service providers, to deliver Internet related business services to its customers.

This case study is described in more detail in the publication "E-business Strategy: Case Studies, Benefits and Implementation". Section headings are as follows:

COMPANY BACKGROUND

THE BUSINESS ISSUES

DESCRIPTION OF ACTIVITIES AND APPROACH

Approach

Buy Side Activities

Sell Side Activities

Internet Businesses

ANALYSIS AND COMMENT

 

 

 

 

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