Rapid Prototyping for Competitive Advantage

Chapter 6 - Purpose and Summary

• The intention of this chapter is to provide readers with advice that will help address the issue of non-financial strategic assessment, aid the quantification of intangible benefits, and assist the preparation of a business case document.
• Methods for undertaking strategic assessments are outlined. These are based on technical importance, business importance and competitive advantage.
• Advice on quantifying intangible benefits is given based on the concept of exploring the implications of intangible benefits down to a level of detail where they are transformed into quantifiable benefits.
• A wide range of issues that need to be addressed in a business case document are described. These cover strategic issues, organisational changes, benefits across the entire enterprise, new revenues, cost savings, costs, and the process used for evaluation and selection.