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Dear Executive,
One of the key themes of the
modern competitive environment is that there is more to running
a successful business than just finding ways of reducing time
to market and the costs involved in new product development.
Product and process innovation is also important and this is
also the underlying focus of the management report, Rapid Prototyping
for Competitive Advantage.
The main benefits of this report
are that it will allow you to:
- identify the strategic issues
for yourself and then to use consultants in a more selective
way, thus saving on consultancy fees;
- talk to rapid prototyping
equipment suppliers and consultants on more equal terms;
- undertake a strategic assessment
of rapid prototyping technologies;
- identify where these technologies
can be used within your own value chain to lower costs or improve
performance in your customers' value chains;
- improve your management of
technical and organizational change, thus saving on time and
costs spent dealing with any post implementation operating problems.
Leading firms such as Delphi
Automotive Systems, Lotus Engineering, Cosworth Castings, Ricardo
Consulting Engineers and Unipart Industries have purchased this
report, which has been specially written for senior executives
and managers. The report, as you will see from the information
provided on this web site, has something to offer both existing
users of the technologies, as well as newcomers. The innovative
features of the report, which are based upon the needs and wishes
expressed by people like yourself, are also outlined in the product information.
The main point about rapid
prototyping technologies, is that they need to be examined from
a broad strategic prospective. Not only should they be viewed
in the context of their potential to contribute towards achieving
existing strategic objectives, but also considered as enablers
of new strategic directions - for example the pursuit of greater
differentiation through more innovative products.
Whatever strategy your company
is pursuing - cost leadership or differentiation - this unique
141 page report will not only provide you with a comprehensive
overview of the issues, but also lead you towards a strategically
driven implementation. The report addresses the "how-to"
in a way that allows you to adapt the described process to your
own specific company situation.
The information provides further
details on how this report will help you effectively to exploit
rapid prototyping technologies for marketplace success. I look
forward to receiving your order.
Sincerely yours,
Paul T. Kidd |