Rapid Prototyping
for Competitive Advantage:
Technologies,
Applications and Implementation
for Market Success
Paul T. Kidd
1997, ISBN 1-901864-00-6
Chapter 6 - Purpose and
Summary
- The intention of this
chapter is to provide readers with advice that will help address
the issue of non-financial strategic assessment, aid the quantification
of intangible benefits, and assist the preparation of a business
case document.
- Methods for undertaking
strategic assessments are outlined. These are based on technical
importance, business importance and competitive advantage.
- Advice on quantifying
intangible benefits is given based on the concept of exploring
the implications of intangible benefits down to a level of detail
where they are transformed into quantifiable benefits.
- A wide range of issues
that need to be addressed in a business case document are described.
These cover strategic issues, organisational changes, benefits
across the entire enterprise, new revenues, cost savings, costs,
and the process used for evaluation and selection.
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