Revolutionising
New Product Development:
A Blueprint
for Success in the Global Automotive Industry
Paul T. Kidd
1997, ISBN 1-85334-653-5
Contents
- EXECUTIVE SUMMARY
-
- CHAPTER 1: OVERVIEW-NEW
PRODUCT DEVELOPMENT IN A GLOBAL INDUSTRY
- Introduction
- Organising new product development in
a global company
- Globalisation at Ford
- Globalisation at Honda
- An evaluation of the approaches
- The three major themes
- The emerging post-mass-production economy
- Global markets
- The degrees of customer focus
- Competing on innovation
- Exploiting the strategic value of time
- Capabilities to deal with market turbulence
- The diversity of the global marketplace
- The legacy of the mass-production paradigm
- Interpreting signals from the business
environment
- Paradigm shift
- The global/local enterprise
- Defining a global company
- Resolving paradoxes
- The global/local enterprise
- Information technology as an enabler of
the global/local enterprise
- The DAVINCI Virtual Corporation
- Globalisation and the small enterprise
- Global flexible specialisation
- A road map to the global/local enterprise
- Implementing the basics
- Increasing customer focus and enhancing
innovation
- Mastering technical and organisational
change
- Developing product data exchange proficiency
- Enhancing communications and knowledge-sharing
- Enabling global/local car design capability
- Supporting early visualisation of design
proposals
- Creating a rapid physical modelling and
prototyping capability
- Moving beyond the past
- CHAPTER 2: TRANSFORMING
THE BACK-END OF THE NEW PRODUCT DEVELOPMENT PROCESS
- Summary
- Introduction
- Major issues
- The importance of transforming the back-end
of new product development
- Design lead times
- Product quality
- Development productivity
- Cost reduction
- The importance of achieving rapid change
- Enabling rapid change
- Enablers
- Deployment
- Further information
- Creating a world-class new product development
process
- Essential elements of successful new product
development
- Overlapping and intensive communications
between stages
- Organisation
- Project co-ordination
- Decision-making
- Supplier integration
- Plant employee involvement
- Specific methods and tools used in transforming
new product development
- Competitive benchmarking
- Identification and elimination of non-value-added
activities
- Cross-functional teams
- Design for manufacture
- Design for assembly
- Design for maintenance
- Design failure mode and effect analysis
- Process focus
- Quality function deployment
- Design to target cost
- CHAPTER 3: TRANSFORMING
THE FRONT-END OF THE NEW PRODUCT DEVELOPMENT PROCESS
- Summary
- Introduction
- Major issues
- Improving customer focus
- Co-creating with customers
- Expeditionary marketing
- Co-creating a vision for the future
- Customers' customers concepts
- Customising
- Enhancing innovation
- Innovation based on customer-focused product
generations
- Synchronised customer-driven product and
technology components planning
- Vehicle modularisation
- Technology foresight and flow management
- Partnerships and joint ventures
- Creativity and innovation tools
- Innovation enhancement at Mercedes-Benz
- The idea centre
- The innovation calendar
- Integrated concept circles
- Managing risks
- Prioritising and progressing high-risk
elements
- Identifying and eliminating inappropriate
concepts
- CHAPTER 4: A TECHNOLOGY
IMPLEMENTATION ROAD MAP
- Summary
- Introduction
- Common implementation mistakes
- Typical implementation deficiencies
- Typical causes of deficiencies
- Business benefits of mastering implementation
- Guidance on implementation
- Desirable elements of a method
- Passive implementation
- Consultancy-centred implementation
- Subcontracting-based implementation
- Company-centred implementation
- Preferred approach
- An implementation road map
- A staged approach
- Stage 1-define the technology project
and its context
- Stage 2-analyse the technology
- Stage 3-organisational design
- Stage 4-establish an action plan
- Analysing the technology
- Job and organisational design
- CHAPTER 5: THE STANDARD
FOR EXCHANGING PRODUCT MODEL DATA
- Summary
- Introduction
- The importance of international standards
- Traditional focus
- Strategic focus
- International standards as an enabler
- International standards and change responsiveness
- Applications in the automotive industry
- General Motors
- Mercedes-Benz
- Volvo
- Implementation issues
- When to implement
- Linking to wider strategic objectives
- Organisational change
- Collaboration with customers, partners
and suppliers
- Migration
- New technology projects
- Specialised support
- Further information
- Application protocol AP214: Core Data
for Automotive Mechanical Design
- Other information technology standards
- Vendor attitudes
- Implementation support
- CHAPTER 6: COMPUTER-SUPPORTED
COLLABORATIVE WORKING
- Summary
- Introduction
- The importance of computer-supported collaborative
working technologies
- Relevance to automobile companies and
suppliers
- Direct applications in the new product
development process
- Creating synergies
- Relevance to smaller firms
- Supporting internal communications
- Supporting collaborations with other small
companies
- Implementation issues
- An organisational technology
- Potential causes of failure and problems
- IT-driven applications
- Ignoring the impact of technology on users
- Understanding users and work processes
- Underestimating the technical requirements
- Users unconvinced of benefits
- Inability to manage transformational changes
- Mistrust and functional mind-sets
- Maintaining hierarchical control
- Case study: Rover Group-application of computer-supported collaborative
working to early design
- Further information
- Distribution
- Operating modes
- Group types
- Generic application categories
- Off-the-shelf software packages
- Offline collaboration software
- Online applications-sharing software
- Desktop video-conferencing and whiteboards
- CHAPTER 7: KNOWLEDGE-BASED
SYSTEMS
- Summary
- Introduction
- Importance of the technology
- Transforming concept development and product
planning
- Knowledge-based systems as an enabler
for globalisation
- Knowledge-based systems as an enabler
for time and cost reductions
- Knowledge-based systems as an enabler
for agility
- Implementation issues
- Potential causes of failure
- Addressing accountability
- Design automation and standardisation
- Using the technology to resolve organisational
problems
- Overestimating the capabilities of the
technology
- Link to a wider knowledge management strategy
- Case study: Lotus Engineering-application of knowledge-based systems to design
concept development
- Further information
- CHAPTER 8: VIRTUAL
REALITY SYSTEMS
- Summary
- Introduction
- The importance of virtual reality technologies
- Benefits
- Cost and lead time reductions
- Sales and marketing support
- Support for globalisation
- Implementation issues
- Hardware costs
- Development of internal knowhow
- Organisational changes
- Interfacing between CAD and virtual reality
systems
- Over-modelling
- Health and safety
- Case study: Delphi Automotive Systems-application of virtual reality
to early cockpit design
- The technology
- Applications outside the automotive industry
- Training applications
- Architectural and building applications
- Sales and marketing applications
- Engineering design applications
- Applications in the automotive industry
- Mercedes-Benz
- Rover Group
- Ford Motor Company
- Chrysler
- CHAPTER 9: RAPID MODELLING,
PROTOTYPING, TOOLING AND MANUFACTURING TECHNOLOGIES
- Summary
- Introduction
- The importance of rapid modelling, prototyping,
tooling and manufacturing
- Implementation issues
- Machine purchase issues
- Capital costs
- Using bureau services
- Choosing the right process
- Technological issues
- Availability of three-dimensional CAD
systems
- Information technology standards
- Organisational issues
- Choosing a location
- Organisational changes
- Moving beyond physical models and prototypes
- Case study: Webster Mouldings-application of laminated object manufacturing
in rapid prototyping and manufacturing
- Technology, machinery and application
- Rapid prototyping technologies
- Stereolithography
- Multi-jet modelling
- Selective laser sintering
- Fused deposition modelling
- Solid ground curing
- Laminated object modelling
- Machinery
- Application to rapid prototyping, tooling
and manufacture
- Investment casting
- Sand casting
- Silicone vacuum moulding
- Spray metal tooling
- CHAPTER 10: THE FUTURE
GENERATION AUTOMOTIVE ENTERPRISE
- Summary
- Introduction
- Issues for the 21st century
- Customer expectations
- Increasing change, uncertainty and unpredictability
- The potential for global environmental
collapse
- Enterprise and product paradigms
- New manufacturing enterprise paradigms
- Mass customisation
- The reality of customisation in the late
1990s
- The Rover Group
- Morton International
- Denso Corporation
- Customisation in the 21st century
- The three-day car
- The reconfigurable automobile
- Vision or fantasy
- Opel's concept car-the Maxx
- Agile manufacturing
- Defining agility
- Agility in the new product development
process
- The problems
- Some emerging solutions
- A way forward-defining a new product paradigm
- Solutions
- Managed consumption
- Stages of development
- A new corporate architecture
- APPENDIX 1: SOURCES
OF FURTHER INFORMATION
- New product development
- Organisations
- Membership-based associations
- Other organisations
- Useful references
- Standard for exchanging product model
data
- Organisations
- Membership-based associations
- Other organisations
- Useful references
- Computer-supported collaborative working
- Organisations
- Teamsolutions
- InSoft
- Spectragraphics
- Lotus
- Useful reference
- Knowledge-based systems
- Virtual reality
- Organisations
- EDS Virtual Reality Centres
- Division
- Silicon Graphics Computer Systems
- Rapid modelling, prototyping, tooling
and manufacturing
- Membership-based associations
- Vendors
- Stereolithography and multi-jet modelling
- Selective laser sintering
- Laminated object manufacturing
- Fused deposition modelling
- Solid ground curing
- Stereolithography and selective laser
sintering
- APPENDIX 2: RESEARCH
SOURCES
- Major reports and books
- Research reports
- Articles
- Automotive Production
- Business Horizons
- Academy of Management Journal
- Business Week
- Challenge
- Harvard Business Review
- International Review of Applied Economics
- IEEE Engineering Management Review
- Journal of General Management
- Long-range Planning
- Sloan Management Review
- Other reference sources consulted
- Company sources
- Interviews
- LIST OF FIGURES
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