Revolutionising
New Product Development:
A Blueprint
for Success in the
Global Automotive
Industry
Paul T. Kidd
1997, ISBN 1-85334-653-5
Product Description
Product Information
Technological developments,
more fragmented niche markets and increasingly demanding customer
expectations are just some of the factors relentlessly driving
the automotive industry. Operating in highly unstable and turbulent
conditions will become the norm over the next decade.
To thrive in this environment,
companies must implement radically different new product development
practices.
Revolutionising New Product Development
- A blueprint for success in the global automotive industry is
an essential strategic tool for planning and establishing a global
new product development capability. It addresses the issues arising
from new product development and provides detailed analysis and
advice on how your company in terms of:
- Strategy - the issues you need to address
when planning your new product development capability;
- Technology - new technologies that enable
radically different new product development capabilities such
as virual reality and rapid prototyping;
- Organisation and people - an overview
of the organisational and implementation problems associated
with new information technologies.
Revolutionising New Product
Development will enable you to implement
new product development processes that use effective organisational
methods and the latest information and communication technologies.
This report will
help you to:
Organise new product development
for global products aimed at diverse local markets — by comprehensively addressing the issues
and then providing in-depth guidance through the 'how to' of
the implementation process.
Look to longer term future — by preparing you for a radically different
automotive industry based on concepts such as mass customisation
and agile new product development process.
Improve customer focus
and innovation in new product development
— by showing how new information technologies enable companies
to become more innovative in providing solutions for customers.
Plan your strategy — by providing you with both a guide to the
strategic tools available and a comprehensive list of contacts
dealing with the aspects featured in the report.
LEADING EDGE CASE STUDIES
FEATURED IN THE REPORT INCLUDE:
Rover Group — application of computer
supported collaborative working to early design — where geographically dispersed people and
organizations can work closely together, in real time, on design
projects.
Lotus Engineering — application
of knowledge-based systems to design concept development — who are keeping designs open for longer
and using the latest technology to reduce the time and cost of
projects.
Delphi Automotive Systems — application
of virtual reality to early cockpit design
— where communicating the benefits of the modular approach
to customers has identified potential problems at an early stage
in the design process.
Webster Mouldings — application
of laminated object manufacturing in rapid prototyping and manufacturing — how a supplier of tooling and plastic moulded
parts has become one of the few European companies to have the
capability of rapid prototyping from drawing
to production of plastic moulded parts.
ESSENTIAL READING FOR
COMPANIES THROUGHOUT THE SUPPLY CHAIN, THIS REPORT:
- reviews the techniques and technologies
that will help you take advantage of the opportunities that globalization
offers;
- describes the techniques and technologies
that larger automotive firms will be using in the future and
the implication of these for smaller firms;
- demonstrates the need for rapid implementation
of modern techniques.
WHO SHOULD READ THIS
REPORT:
- CEOs, MDs and other senior executives
and managers responsible for organizational design and corporate
strategy in the automotive and components industries;
- product managers and design engineering
staff responsible for new products and the infrastructure to
support these projects;
- management consultants, industry researchers
and analysts;
- senior executives responsible for innovation
and benchmarking in other manufacturing industries.
Details
1997, xii + 179 pages, softbound
Published by FINANCIAL TIMES Automotive Publishing
ISBN 1-85334-653-5
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