E-business Strategy:
Case Studies,
Benefits and Implementation
Paul T. Kidd
2001, ISBN 1-901864-07-3
Product Description
Details
Keywords: e-business strategy; e-business
applications, e-business technology implementation; managing
technical change.
E-business Strategy, a unique report from Cheshire Henbury, is an
essential strategic tool for dealing with the business and management
issues surrounding e-business technologies. It cuts through the
technical details and jargon to focus on the key issues that
your company needs to address to achieve the full range of business
benefits offered by the technologies. The report provides detailed
information and advice on:
- Strategy - the use of e-business technologies to support
the achievement of existing strategic objectives like reducing
costs as well as enabling new strategic objectives like cost
effective customisation.
- Innovation - applying the technologies in ways that will
enable both product and process innovations, thus assisting your
firm in its quest to gain a significant edge over its competitors.
- Organisation and people - addressing organisational, cultural and skill
changes that are needed to effectively use the technologies and
to develop a more flexible and responsive organisation better
suited to today's competitive environment.
- Implementation - the "how-to" issues, including assessment,
business case development, supply chain issues and a suggested
implementation process to adopt.
- E-business Strategy will enable you to successfully implement e-business
technologies, to develop effective organisational structures
and to better manage technical and organisational change.
- Leading Edge Case Studies
Featured in the Report Include:
General Electric — The Internet
in a Global Diversified Company
— learn about GE's e-business strategy, its approach to
implementation and examples of different applications within
GE.
J. Sainsbury — The Internet in
Food Retailing — learn about
J. Sainsbury's e-business stategy and how it is using the Internet
to work with suppliers and manage its supply chains.
Styles Precision Components —
The Internet Enabling Virtual Manufacturing Resources — learn how a small manufacturing company
used the Internet to create new business for itself.
Innovative features
of the report:
- Developing a High Level
View: An executive summary plus
a 7 page introductory chapter providing you with a crisp and
precise "helicopter view" of what is important and
how to proceed.
- Tailored to non-specialists: Jargon free non-technical introduction to the
Internet (assumes no prior knowledge of the Internet).
- Understanding key points
of applications: 16 real examples
drawn from several industries, each analysed to illustrate the
key points.
- Case Studies: Three detailed case studies illustrating a range
of applications and strategic and implementation issues.
- Focused on issues as
well as "how-to" information:
Descriptions of the major issues complemented by detailed advice
on how to proceed in a structured way with strategy development,
business case analysis and implementation.
This report will help
you to:
- Understand application
potential - by providing overviews
and analysis of application examples drawn from a number of sectors,
as well as three more detailed case studies.
- Investigate the strategic
dimension - by providing detailed
information about the different business objectives that can
be impacted by e-business technologies.
- Develop awareness of
the costs involved - by identifying
and describing the full range of additional sources of costs.
- Adopt an appropriate
assessment and implementation process
- by describing an assessment and implementation method.
- Develop a business
case - by providing advice on strategic
assessment, quantifying intangible benefits and describing the
issues to address in preparing a business case.
For companies already
using e-business technologies:
This report will support your continuous
improvement efforts, by allowing you to:
- reassess your current applications and
to identify additional benefits
- improve organisational arrangements to
enable more effective use to be made of e-business technologies
- establish processes that will enable the
rapid technological developments taking place in this area to
be continuously monitored, assessed and applied more easily.
For the smaller firm:
This report provides you with:
- quality information about strategic, organisational
and implementation issues that you would normally pay a high
quality consultant to tell you
- valuable and detailed "how-to"
assessment and implementation guidance that will save you many
thousands of pounds on consulting fees
- details of practical issues that you will
need to be aware of in order to deal effectively with e-business
technology vendor sales representatives.
Who should read this
report?
- CEOs, MDs, E-business Directors, Manufacturing
Directors, Marketing Directors and senior executives and managers
responsible for strategy and organisational design
- product managers, designers and marketing
managers responsible for the infrastructure to support new product
development projects and product customisation
- senior executives responsible for innovation
and benchmarking
- management consultants and industry analysts.
About the author
Paul T. Kidd is a freelance researcher,
writer and consultant who has spent fifteen years working at
the leading edge of efforts to define, develop and implement
new manufacturing and business methods. He is an internationally
recognised expert in the areas of agile manufacturing and the
strategic management and implementation of new technologies.
He has undertaken work for both large and
small companies, and has acted as an advisor to the European
Commission and the UK's Department of Trade and Industry.
He has lectured throughout the world and
written extensively on topics of strategic importance to industry.
He wrote a unique and best selling management report entitled
"Revolutionising New Product Development", published
in 1997 by Financial Times Automotive Publishing, which deals
with the globalisation of product design capabilities in the
automotive industry. He has also written articles for leading
publication such as the Financial Times Newspaper, The Engineer
and Automotive International.
2001, viii + 170 pages, spiral binding
Published by Cheshire Henbury
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