E-Business

Product Description

Details

Keywords: e-business strategy; e-business applications, e-business technology implementation; managing technical change.

E-business Strategy, a unique report from Cheshire Henbury, is an essential strategic tool for dealing with the business and management issues surrounding e-business technologies. It cuts through the technical details and jargon to focus on the key issues that your company needs to address to achieve the full range of business benefits offered by the technologies. The report provides detailed information and advice on:

• Strategy - the use of e-business technologies to support the achievement of existing strategic objectives like reducing costs as well as enabling new strategic objectives like cost effective customisation.
• Innovation - applying the technologies in ways that will enable both product and process innovations, thus assisting your firm in its quest to gain a significant edge over its competitors.
• Organisation and people - addressing organisational, cultural and skill changes that are needed to effectively use the technologies and to develop a more flexible and responsive organisation better suited to today's competitive environment.
• Implementation - the "how-to" issues, including assessment, business case development, supply chain issues and a suggested implementation process to adopt.

E-business Strategy will enable you to successfully implement e-business technologies, to develop effective organisational structures and to better manage technical and organisational change.

Leading Edge Case Studies Featured in the Report Include:

Innovative features of the report:

• Developing a High Level View: An executive summary plus a 7 page introductory chapter providing you with a crisp and precise "helicopter view" of what is important and how to proceed.
• Tailored to non-specialists: Jargon free non-technical introduction to the Internet (assumes no prior knowledge of the Internet).
• Understanding key points of applications: 16 real examples drawn from several industries, each analysed to illustrate the key points.
• Case Studies: Three detailed case studies illustrating a range of applications and strategic and implementation issues.
• Focused on issues as well as "how-to" information: Descriptions of the major issues complemented by detailed advice on how to proceed in a structured way with strategy development, business case analysis and implementation.

This report will help you to:

• Understand application potential - by providing overviews and analysis of application examples drawn from a number of sectors, as well as three more detailed case studies.
• Investigate the strategic dimension - by providing detailed information about the different business objectives that can be impacted by e-business technologies.
• Develop awareness of the costs involved - by identifying and describing the full range of additional sources of costs.
• Adopt an appropriate assessment and implementation process - by describing an assessment and implementation method.
• Develop a business case - by providing advice on strategic assessment, quantifying intangible benefits and describing the issues to address in preparing a business case.

For companies already using e-business technologies:

This report will support your continuous improvement efforts, by allowing you to:

• reassess your current applications and to identify additional benefits
• improve organisational arrangements to enable more effective use to be made of e-business technologies
• establish processes that will enable the rapid technological developments taking place in this area to be continuously monitored, assessed and applied more easily.

For the smaller firm:

This report provides you with:

• quality information about strategic, organisational and implementation issues that you would normally pay a high quality consultant to tell you
• valuable and detailed "how-to" assessment and implementation guidance that will save you many thousands of pounds on consulting fees
• details of practical issues that you will need to be aware of in order to deal effectively with e-business technology vendor sales representatives.

Who should read this report?

• CEOs, MDs, E-business Directors, Manufacturing Directors, Marketing Directors and senior executives and managers responsible for strategy and organisational design
• product managers, designers and marketing managers responsible for the infrastructure to support new product development projects and product customisation
• senior executives responsible for innovation and benchmarking
• management consultants and industry analysts.

About the author

Paul T. Kidd is a freelance researcher, writer and consultant who has spent fifteen years working at the leading edge of efforts to define, develop and implement new manufacturing and business methods. He is an internationally recognised expert in the areas of agile manufacturing and the strategic management and implementation of new technologies.

He has undertaken work for both large and small companies, and has acted as an advisor to the European Commission and the UK's Department of Trade and Industry.

He has lectured throughout the world and written extensively on topics of strategic importance to industry. He wrote a unique and best selling management report entitled "Revolutionising New Product Development", published in 1997 by Financial Times Automotive Publishing, which deals with the globalisation of product design capabilities in the automotive industry. He has also written articles for leading publication such as the Financial Times Newspaper, The Engineer and Automotive International.

2001, viii + 170 pages, spiral binding
Published by Cheshire Henbury
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