Here are some points to help
you create a successful display. Please consider this point:
can do to improve the quality of your display will increase its
First be clear about your purpose.
Decide what you are trying to achieve - what is your objective?
For example it might be:
- To show a product, or
- To promote your company, or
- To display a demonstration
or prototype, or
- To make business (or technical)
- To describe a research project.
Decide on one objective. If
you have more than one objective there is a real danger that
you display will appear confusing to visitors.
How do you want visitors to
your stand to react and what do you want them to do? This could
- Offer to help exploit you
- Express an interest in joining
in related research work or a proposal
- Tell you how your work and
theirs could influence one another
- Buy something.
The quality of display materials
used by previous display participants has varied enormously.
We have seen high quality professional displays using printed
posters as well as third rate stands using materials consisting
of photocopies of A4 sheets haphazardly placed on poster panels.
You should be aware that those display participants who did not
bother to have display materials prepared by professionals probably
did a good job of damaging their company's image and reputation.
You should therefore:
- Use A3/2/1 size posters which
have been professionally prepared, and
- Provide visitors with good
quality printed materials.
The guidance here is very simple
- come to the display well prepared:
Good Luck with
- Don't forget to read the available
information - it tells you what you need to know in order to
design, organise and operate your display.
- If you need to pre-deliver
materials to site, make sure that you find out how to do this
and that the materials will arrive in good time.
- If you need to have materials
shipped back to your base from venue, make arrangements with
a courier such as DHL before you depart for conference. Materials
left at the conference centre will be thrown away. Do not forget
to consider how you are going to pay the local courier - cash?
- If necessary bring a conversion
for you electricity connection - Europe does not have a standard
electrical socket outlet.
- Make sure you bring a 4 metre
extension lead - the location of the socket might not match where
you want to place any equipment.
- Do you want to plug in more
than one device? If so you should bring a multi-way adapter as
only one socket outlet is provided.
- Don't forget to bring fixing
materials, tape and anything else you might need.
- Before visitors arrive make
sure that they can leave with clear details of how to contact
you and decide how you are going to record their details - and
how are you going to store all those visiting cards you will
- Provide a facility for people
to leave their visiting card and request information during the
times when the display is not staffed - e.g. leave blank forms
on the table and a box for their visiting cards.