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e2001 - Abstracts

Abstracts of Papers Published in the Conference Proceedings - Section 2.8: Media and Entertainment Applications

Section 2.8: Media and Entertainment Applications
Business as Usual or a Real Paradigm Shift? The Music Industry's Response to e-Commerce Technology and Ideology
R. Wallis
Interactive Networked Collaboration and Novel Interaction Techniques Supporting Traditional Animation Production
F. Van Reeth, K. Elens, K. Dethier, W. Lamotte
Live@Web.com - Live Interaction with Video Broadcast over the Web: A New Approach to E-Commerce
R. Ferraz
SmartCast - Transforming Broadcast Content Providers into 'Smart' Broadband Media Organisations - An IST Project
G. Baumhauer, P. Gelderblom
Advanced Techniques for Personalized Advertising in a Digital TV Environment: The iMEDIA System
T. Bozios, G. Lekakos, V. Skoularidou, K. Chorianopoulos

Business as Usual or a Real Paradigm Shift? The Music Industry's Response to e-Commerce Technology and Ideology
Roger WALLIS
Media Technology & Graphic Arts, Royal Institute of Technology (KTH), Stockholm, Sweden.

Digital production and distribution technology, in theory, provide powerful opportunities for creators and performers of musical works to reach a potential global audience without dependence on the series of intermediaries that are so typical of the established music industry. Such a development, however, does not appear to have occurred in practice. This paper looks at the resilient nature of the established music industry value chain. Current data suggests, that the power structure in the music industry serves to retain a status quo where powerful players in the value chain can maintain their influence and revenue share, although their contribution in terms of value added had changed beyond recognition. The age-old tensions between concentration and diversification have not been markedly altered by the introduction of digital networks and production technology.

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Interactive Networked Collaboration and Novel Interaction Techniques Supporting Traditional Animation Production
Frank VAN REETH, Koen ELENS, Kurt DETHIER and Wim LAMOTTE
Limburgs Universitair Centrum, B3.590 Diepenbeek, Belgium

This paper elucidates novel real-time interaction techniques supporting the collaborative animation production in a traditional animation context. The approach is based on exploiting real-time graphics performance on modem PC's hosting 3D acceleration cards. The paper discusses the real-time 2.5D animation context and explains the underlying design issues regarding the interaction methods. It furthermore highlights the topics underlying the implementation of the Internet-based collaboration process. The emphasis of this work is on providing novel real-time interaction techniques supporting the traditional animation production in the day-to-day collaboration between small and remote animation production companies.

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Live@Web.com - Live Interaction with Video Broadcast over the Web: A New Approach to E-Commerce
Rui Ferraz
ParaRede ICT, SA, Av. Jose Malhoa, 21- 1070-157 Lisboa Portugal

Live@Web.com aims to leverage upon existing Interactive TV technologies and upon advances in the area of image analysis in order to create an innovative e-commerce platform. It will represent a real breakthrough versus current e-commerce approaches and systems, allowing companies to promote brands and products, and consumers to perform on-line purchase by directly and real-time interacting with live TV program broadcasts over the Web. State-of-the-Art techniques in image analysis are used in order to recognise pre-stored images or videos of products in databases. The main characteristic of the technology is its capability to capture visual features and representing them in an extremely compact signature.

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SmartCast - Transforming Broadcast Content Providers into 'Smart' Broadband Media Organisations - An IST Project
Guido BAUMHALJER(1) and Paul GELDERBLOM(2)
(1) Deutsche Welle, DW-online, Raderberggurtel 50, 50968 Cologne, Germany
(2) Lost Boys interactive, Herengracht 410, 1017BX Amsterdam, The
Netherlands

SmartCast is a 2-year research project which commenced in January 2001 and is co-funded by the European Commission. It is aimed at developing platforms for audio-visual content providers to efficiently adapt their production processes and organisational structures to the emerging broadband Internet market. This encompasses multiple delivery for satellite, DSL, cable modem and wireless networks. The idea of the project is to reach these objectives through a consortium team effort, joining technology and user partners. The SmartCast consortium includes two technology providers - Lost Boys and Eutelsat - and four application partners - three major broadcasting companies, Deutsche Welle, Radio Bremen, and Oesterreichischer Rundfunk, and one leading European webcaster, CanalWeb. The application partners will explore and validate the systems and platforms developed by the technology partners, and in parallel create and test specific broadband media content applications.

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Advanced Techniques for Personalized Advertising in a Digital TV Environment: The iMEDIA System
Theodoros Bozios(1), Georgios Lekakos(2), Victoria Skoularidou(1), Kostas Chorianopoulos(2)
(1) INTRACOM S.A., R&D Division, Development Programmes Department, Markopoulou
Avenue, Peania, Attiki, 1902, Greece
(2) eLTRUN, The e-Business Centre, Athens University of Economics & Business, 47 Evelpidon & Lejkados Str., 11362, Athens, Greece

This paper presents the innovative approach of the IST project Imedia towards Consumer Clustering and Targeted Advertising in a Digital TV Environment. iMEDIA covers the need of Advertising Companies to identify broad classes of TV viewers who will respond similarly to marketing actions, and thus develop their target advertising techniques. The consumers are equipped with a set-top box (STB) with storage facilities and a modem. The definition of consumer profiles and clusters is based on demographics, preferences, and analysis of the consumer interactions with the TV, which are tracked automatically. In order to protect consumers' identities, consumer data are stored locally on the STB and the classification of a consumer in a specific cluster takes place at the client side. Consumer data from the consumers, who permit it, is periodically transferred to the Server where Data Mining techniques are applied. The extracted consumer behavioural rules associate the clusters with consumer profiles and interaction/navigational data and are sent through the broadcast channel to the consumers' STBs for the classification of each consumer and the playback of the advertisements that match consumer interests.

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