- Section 2.8: Media and Entertainment
Applications
Business as Usual or a Real Paradigm
Shift? The Music Industry's Response to e-Commerce Technology
and Ideology
R. Wallis
Interactive Networked Collaboration and
Novel Interaction Techniques Supporting Traditional Animation
Production
F. Van Reeth, K. Elens, K. Dethier, W. Lamotte
Live@Web.com - Live Interaction with
Video Broadcast over the Web: A New Approach to E-Commerce
R. Ferraz
SmartCast - Transforming Broadcast Content
Providers into 'Smart' Broadband Media Organisations - An IST
Project
G. Baumhauer, P. Gelderblom
Advanced Techniques for Personalized
Advertising in a Digital TV Environment: The iMEDIA System
T. Bozios, G. Lekakos, V. Skoularidou, K. Chorianopoulos
Business
as Usual or a Real Paradigm Shift? The Music Industry's Response
to e-Commerce Technology and Ideology
Roger WALLIS
Media Technology & Graphic Arts, Royal Institute of Technology
(KTH), Stockholm, Sweden.
Digital production and distribution
technology, in theory, provide powerful opportunities for creators
and performers of musical works to reach a potential global audience
without dependence on the series of intermediaries that are so
typical of the established music industry. Such a development,
however, does not appear to have occurred in practice. This paper
looks at the resilient nature of the established music industry
value chain. Current data suggests, that the power structure
in the music industry serves to retain a status quo where powerful
players in the value chain can maintain their influence and revenue
share, although their contribution in terms of value added had
changed beyond recognition. The age-old tensions between concentration
and diversification have not been markedly altered by the introduction
of digital networks and production technology.
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Interactive
Networked Collaboration and Novel Interaction Techniques Supporting
Traditional Animation Production
Frank VAN REETH, Koen
ELENS, Kurt DETHIER and Wim LAMOTTE
Limburgs Universitair Centrum, B3.590 Diepenbeek, Belgium
This paper elucidates novel
real-time interaction techniques supporting the collaborative
animation production in a traditional animation context. The
approach is based on exploiting real-time graphics performance
on modem PC's hosting 3D acceleration cards. The paper discusses
the real-time 2.5D animation context and explains the underlying
design issues regarding the interaction methods. It furthermore
highlights the topics underlying the implementation of the Internet-based
collaboration process. The emphasis of this work is on providing
novel real-time interaction techniques supporting the traditional
animation production in the day-to-day collaboration between
small and remote animation production companies.
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Live@Web.com
- Live Interaction with Video Broadcast over the Web: A New Approach
to E-Commerce
Rui Ferraz
ParaRede ICT, SA, Av. Jose Malhoa, 21- 1070-157 Lisboa Portugal
Live@Web.com aims to leverage
upon existing Interactive TV technologies and upon advances in
the area of image analysis in order to create an innovative e-commerce
platform. It will represent a real breakthrough versus current
e-commerce approaches and systems, allowing companies to promote
brands and products, and consumers to perform on-line purchase
by directly and real-time interacting with live TV program broadcasts
over the Web. State-of-the-Art techniques in image analysis are
used in order to recognise pre-stored images or videos of products
in databases. The main characteristic of the technology is its
capability to capture visual features and representing them in
an extremely compact signature.
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SmartCast
- Transforming Broadcast Content Providers into 'Smart' Broadband
Media Organisations - An IST Project
Guido BAUMHALJER(1)
and Paul GELDERBLOM(2)
(1) Deutsche Welle, DW-online, Raderberggurtel 50, 50968 Cologne,
Germany
(2) Lost Boys interactive, Herengracht 410, 1017BX Amsterdam,
The
Netherlands
SmartCast is a 2-year research
project which commenced in January 2001 and is co-funded by the
European Commission. It is aimed at developing platforms for
audio-visual content providers to efficiently adapt their production
processes and organisational structures to the emerging broadband
Internet market. This encompasses multiple delivery for satellite,
DSL, cable modem and wireless networks. The idea of the project
is to reach these objectives through a consortium team effort,
joining technology and user partners. The SmartCast consortium
includes two technology providers - Lost Boys and Eutelsat -
and four application partners - three major broadcasting companies,
Deutsche Welle, Radio Bremen, and Oesterreichischer Rundfunk,
and one leading European webcaster, CanalWeb. The application
partners will explore and validate the systems and platforms
developed by the technology partners, and in parallel create
and test specific broadband media content applications.
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Advanced
Techniques for Personalized Advertising in a Digital TV Environment:
The iMEDIA System
Theodoros Bozios(1),
Georgios Lekakos(2), Victoria Skoularidou(1), Kostas Chorianopoulos(2)
(1) INTRACOM S.A., R&D Division, Development Programmes Department,
Markopoulou
Avenue, Peania, Attiki, 1902, Greece
(2) eLTRUN, The e-Business Centre, Athens University of Economics
& Business, 47 Evelpidon & Lejkados Str., 11362, Athens,
Greece
This paper presents the innovative
approach of the IST project Imedia towards Consumer Clustering
and Targeted Advertising in a Digital TV Environment. iMEDIA
covers the need of Advertising Companies to identify broad classes
of TV viewers who will respond similarly to marketing actions,
and thus develop their target advertising techniques. The consumers
are equipped with a set-top box (STB) with storage facilities
and a modem. The definition of consumer profiles and clusters
is based on demographics, preferences, and analysis of the consumer
interactions with the TV, which are tracked automatically. In
order to protect consumers' identities, consumer data are stored
locally on the STB and the classification of a consumer in a
specific cluster takes place at the client side. Consumer data
from the consumers, who permit it, is periodically transferred
to the Server where Data Mining techniques are applied. The extracted
consumer behavioural rules associate the clusters with consumer
profiles and interaction/navigational data and are sent through
the broadcast channel to the consumers' STBs for the classification
of each consumer and the playback of the advertisements that
match consumer interests.
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