Section 1: Business, Strategy
and Policy
Towards a mobile Information Society
G. Wahlberg
Infoville: A large-scale implementation
of a Smart Community model
M. Pérez Muro
Social Inclusion in the Information Society
G. Hall
Time-to-Knowledge: The New World Challenge
M. Couzens
Achieving European Competitiveness in
a Knowledge Based Economy
M. Auckland
Electronic Procurement
S.R. Leonard
Helping UK Small Firms into the Digital
World
J. Searle
e-Europe and the IST Programme
R. Zobel
Prime Minister's Questions
M. Collins
Defining a framework for the new economy
indicators : Challenges for companies performance and Public
policy
A. Bounfour
Successful E.Commerce Business Design
C.H. Benitez
eBusiness and Organisational Change
P. Jackson, L. Harris
The Spread of Telework in 2005
K. Gareis, N. Kordey
Towards
a mobile Information Society
Göran WAHLBERG
Director Concepts & Technology
Nokia Corporation
Düsseldorf
Germany
Mobile communication goes broadband.
One of the main features of the 3rd generation mobile cellular
telecommunications systems is the broad bandwidth. The 3rd generation
is an evolutionary step in mobile communication, but will create
a revolution in mobile service provisioning. This opens up the
door for a location and time independent access to most of the
information society services, including broadband Internet access.
The implementation in Europe will start 2002. The 3G system will
allow for a huge number of new services especially tailored for
mobile use and in addition a full broadband access to Internet.
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Infoville:
A large-scale implementation of a Smart Community model
Manuel Pérez Muro
Oracle Ibérica. Madrid. Spain
In 1996 the Regional Government
of Valencia (Spain) launched a project to improve the region's
overall competitiveness by implementing an Information Society
strategy for all of its four million citizens and public and
private entities. So far the project is expanding successfully,
and nine cities are already using this model. The basic principles
that made it successful are explained in the paper.
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Social
Inclusion in the Information Society
George HALL
Director of Corporate Affairs
ICL
London, United Kingdom
This paper examines government
initiatives in the field of the information society and problems
associated with these. A way forward based on a bottom up approach
involving as many actors as possible in a local community is
proposed which it is believed is more likely to deliver tangible
and sustainable results.
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Time-to-Knowledge:
The New World Challenge
Mike COUZENS
Vice President, Corporate Communications & Training
Cisco Systems,
Uxbridge, United Kingdom
Unlike the Industrial Revolution
that occurred over hundreds of years, the Internet revolution
will be over in two to three decades. Those countries and companies
that do not respond quickly to the challenges and opportunities
the Internet creates will simply get left behind. In this fast-changing,
knowledge-based environment there will be two equalisers in life,
the Internet and Education. Together they will change business,
political and social avenues, levelling the playing field between
people, companies and countries. E-learning, Internet-enabled
learning, will provide businesses and educational institutions
with the mechanism, skills and information they need to turn
change into an advantage in the Internet Economy. This paper
sets out to illustrate Cisco's vision for E-learning, the benefits
it can deliver as a business application, its impact on life-long
learning opportunities, and the competitive advantage it bestows
on organisations and individuals that implement it.
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Achieving
European Competitiveness in a Knowledge Based Economy
Marc AUCKLAND
BT Chief Knowledge Manager
Milton Keynes, United Kingdom
The European Round Table (ERT)
is a group of 47 leaders of major European companies covering
18 European countries with a combined turnover greater than 800
billion Euros. Together they employ nearly 4 million people world-wide.
In October 1999, key managers from ERT companies involved in
all aspects of knowledge management met for a two-day workshop
on managing in the new economy. Hosted by BT at their Adastral
Park research laboratory, these senior managers believed that
knowledge management and the emerging knowledge economy were
of such importance for the continued competitiveness of Europe
that a paper should be prepared for the ERT and used to help
influence Key European bodies and business. The following are
the conclusions following interviews with these key knowledge
leaders, discussions with leading experts and gurus from academia,
companies around the world and the lead members of ERT who guided
the develop of the recommendations.
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Electronic
Procurement
Steven R LEONARD
President EDS E.solutions EMEA
Uxbridge, United Kingdom
The Internet's rapid growth
has driven many companies to add an electronic commerce component
to their operations to gain competitive advantage. Business-to-business
online procurement has recently emerged as one of the hottest
topics in the world of commerce and technology. The growth of
the Internet and commercial web-based applications is offering
ever-increasing operational cost savings to enterprises, extending
trading communities and lowering the financial barriers to e-commerce
participation. Once the advantages of electronic commerce are
recognised, there is an upsurge in the desire to implement a
full Electronic Procurement solution - motivated largely by the
significant return on investment (ROI) that it can potentially
deliver to organisations. Reducing indirect procurement costs
can immediately improve an organisation's bottom line. Furthermore,
in an increasingly competitive business environment, companies
can also re-deploy procurement and administrative resources for
more strategic purposes. This paper explores the challenges,
the solution and implementation of electronic procurement.
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Helping
UK Small Firms into the Digital World
Jenny SEARLE
Director, Information Society Initiative, Department of Trade
& Industry,
London, United Kingdom
The Information Society Initiative
is a DTI-led initiative to promote the use of information and
communications technology within specific segments of UK society;
in particular small and medium-sized enterprises. This presentation
will describe the experiences of this programme since its inception
in 1996. It will include barriers to uptake of ECommerce; the
challenges of communicating with and delivering service to such
a diverse market sector; ways of partnering with the commercial
sector; and progress towards the target of getting 1 million
UK small firms trading online by 2002.
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e-Europe
and the IST Programme
Rosalie ZOBEL
Director, European Commission, Information Society Directorate
General
New methods of Work and Electronic Commerce
At the European Summit Meeting
in Lisbon in March of 2000, EU government leaders set a new strategic
goal for the Union for the next decade: "To become the most
competitive and dynamic knowledge-based economy in the world".
The Heads of State and Government made this declaration in the
context of the discussion on the eEurope Initiative which they
strongly backed at the Summit. The goal of eEurope is to accelerate
Europe's transition to the information society, thereby achieving
greater economic progress and social cohesion. This paper will
describe the objectives and rationale of this initiative and
explain the contributions of the Information Society Technologies
(IST) Programme, and notably its Key Action II, New methods of
Work and Electronic Commerce, in creating a more competitive
Europe in the digital age.
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Prime
Minister's Questions
Michael COLLINS
Lloyd's Policy Signing Office, Chatham, United Kingdom
The paper takes as its context
a recent quotation from Tony Blair, British Prime Minister. It
considers dematerialisation of economic value, globalisation
and the Internet. It deals with the reducing ability of national
governments to control the long-term economic environment in
which indigenous companies operate. It examines the implications
for business planning, jobs and the lifestyles of people in this
new and changing environment. It highlights risks of polarisation
of individuals into those who are able to benefit from change
and those who are not.
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Defining
a framework for the new economy indicators : Challenges for companies
performance and Public policy
A. BOUNFOUR
RCS, Research on Competitive Strategies
Paris, France
Defining adapted indicators
for the new economy is now a major issue for policy makers and
corporate competitiveness. Based on ongoing researches on intangibles
and the new economy, This paper identifies the main issues and
suggests a four-dimension framework as a starting point to the
definition and implementation of such indicators. For policy
makers in particular, experimentation and development of multiview
(financial, managerial, economist, statistician) analysis and
tools are recommended. EU RTD programmes themselves can be used
as a field of research for such a development.
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Successful
E.Commerce Business Design
Carlos H. BENITEZ
ALCATEL España, S.A., Madrid, Spain
Companies are rushing into
e-commerce due to the promise of higher market capitalisation,
world-wide market coverage, improved customer service, or fear
of being left behind. This paper analyses major business trends
in business to consumer commerce, identifies the three key strategies
being used by several big e-business players and lists some strategy
implementation issues to take into account. The three successful
e-commerce business design strategies described are Process Redesign,
Leveraging Competencies, and New Game Mentality.
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eBusiness
and Organisational Change
Paul JACKSON and Lisa HARRIS
Brunel University, Uxbridge, United Kingdom
While much attention has recently
been focused on the Internet start-ups, the challenge of eBusiness
affects a much broader constituency of organisations. For established
companies, the key challenge is one of change. Such companies
must rethink fundamental aspects of company strategy, which may
lead to a radical overhaul of existing ways of doing business,
with company structure and culture becoming much more customer-focused.
Moving organisations towards such ways of working will have widespread
consequences. Resistance at all company levels may need to be
overcome, with a corresponding need to build commitment and consensus
around eBusiness strategies. Only by recognising and rising to
these challenges, and devoting sufficient time, resources and
expertise to them, will companies realise their eBusiness objectives
in the time-scales they envisage.
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The
Spread of Telework in 2005
Karsten GAREIS and Norbert KORDEY
empirica GmbH, Bonn, Germany
The rise of telework as a widespread
way of working has profound implications for society in general
and for the labour force, policy makers and IT service providers
in particular. By 1999 the number of teleworkers in the European
Union had reached 9 million. How will this development continue?
In this paper, two models for a projection to the year 2005 are
presented, based on data derived from a number of surveys covering
both the general population and establishments in 10 European
countries that have been conducted in 1999 as part of the ECaTT
project. Results of the analysis are presented for 10 European
countries.
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